You’ve decided that your business needs a whiteboard animation video for your video marketing campaign online. You are ready to hire a video production company to create one for you. You agree upon a specific budget and a due date when you will receive the finished product and then you upload the video to your site. Sounds like a simple, clean cut and finished process right? But, in reality it does not work that way.
To successfully a create a whiteboard animation video that is unique and captivating, a video production company needs to work closely with the customer to be able to come up with a tailor-made product. If you leave everything to the production company without even providing any input, you might end up with a video that will not yield the desired results.
Creativity first comes from you, the business owner before the video production starts to interpret your vision. And a good whiteboard animation video starts with a good storyboard.
To come up with a good story, you must first know who are your audience? It sounds like a no-brainer fact but there are companies that do not consider this factor and just depend on whatever the production company comes up with. Being able to know your target demographic and market, it will be easier for you to have an idea on how the story should be presented.
Second, start crafting your story. How do you want your message to be presented? Do you want it to be like a sketch video or just text floating around narrating your story. Don’t let your thoughts and ideas go to waste and get a pen and paper and jot everything down. You’d be surprised that going back to your notes, you’ll realize the flow of the story that you want.
Third, now is the time to visit your video production company and start brainstorming the elements of your video. A good video production company would be able to interpret your vision and convert that into video that is effective, creative, and appealing.
Whiteboard animation is a very effective tool in reaching out to potential customers and convincing the target demographic / market to avail of the service or product that a company is offering and also impart any message or idea of any campaigns launched in the internet. And because of these factors that it is safe to say that whiteboard animation advertising can be a very potent money magnet.
In a typical company that is in the business of selling or offering a service or product, there would be the management people and then the marketing staff and then the sales staff. In some businesses, the marketing and sales department are consolidated to save money. The marketing and sales are then the ones tasked to come up with campaigns and plans to get the word out and convince the market they are trying to reach to avail whatever it is they are offering.
Once the marketing department has started with a campaign, the responsibility is then placed on the sales team to sell. The sales team often works with the information that the marketing department has provided and people employed in sales have to be skilled in the art of persuasion.
This is where a whiteboard animation video can prove to be advantageous especially for companies that have a limited budget. Employing a sales team can be quite costly because of the salaries and commissions that need to be paid out and same goes for having a marketing team because campaigns also require money and the employees need to paid.
Now let’s say you are just a startup company, it would be quite a challenge to maintain the expenses because more people mean more money lost. But by utilizing a whiteboard animation video, a lot of money can be saved. Consider it like a type of guerilla marketing over the internet where a limited budget can still yield the desired results. You will not need an army of salespeople because the characters that appear in the whiteboard animation video also serve as the sales team and not just actors in a storyboard.
Kinetic typography or otherwise animated is nothing new to the world of graphic and film animation. As a matter of fact as early as 1899, a few advertisements created by filmmaker-illusionist George Méliès during that era contained animated letter forms. Kinetic typography is simply a form of video animation where text and motion is combined to impart a message or an idea.
Many may think that kinetic typography is just simply animated text but on the contrary kinetic typography is distinguished into categories that are dependent on the action of the text and not just the mere appearance.
Typically this animated text video is identified into two categories: motion typography and fluid typography. In motion typography the presented text is either presented in a scrolling typography layout or a dynamic typography layout. Scrolling typography is kind of self-explanatory where the text scrolls across, advance, or recede on the screen. In a dynamic typography layout, the text behaves in a specific manner that is related to each other; the layout can be presented in a 2D or 3D plane.
Whereas in fluid typography, there is free movement of text elements and is not bound by location.
In video marketing, kinetic typography videos are the least expensive to produce as compared to black and white whiteboard animation videos and full-colored animation videos since there isn’t too many complexities in creating the video.
If a start-up company is on a very tight budget, animated text videos are the solution. Also, there may be instances where animated text advertising is enough to clearly explain the service or impart the idea to the audience. Example, a reader watches an animated text video; subconsciously the person will end up reading the text along with the narrator and by the end of clip would have clearly understood what the ad or video is about.
If you are interested to get a kinetic typography video or an animated text video for your online advertising needs, there are many companies y on the internet that can create and produce the best videos.
Explainer Videos are a great way to tell a story or message. What makes this type of videos effective is that it can visually present whatever message that a company or an individual wants to impart. Sending out the message clearly is very vital especially for online content marketers. In a virtual world with billions of potential customers, it takes a lot of effort to get through the target market. This is why a lot of online content marketers are into video marketing to drum up their business.
As for online video marketing, most videos being produced are explainer videos. The definition of an explainer is self-explanatory; it is video that explains a service, a message, or a story. An explainer video is more effective than the standard video because it can be captivating, easy to understand, and cost efficient. Some videos/ads are hard to comprehend what it is about but in an explainer video, everything is explained thoroughly and clearly imparts to the viewer a certain call to action of the marketer.
Explainer videos are the best form of advertising especially for online startup companies that usually have a limited budget and do not have the luxury of time to produce a standard video. In just a minute or two, all the important details and information are consolidated without confusing the viewer. If one picture is able to paint a thousand words then a video is more than able to cough up a million words for the potential customers whose attention span is limited to a few seconds. Example, just show a video of woman doing a bunch of chores at the same time and the audience already has a clue that a company is offering either a nanny service or a mobile app to help ease the stress even before the video ends.
The internet is like an endless ocean teeming with creatures of every kind; these creatures being referred to are the potential and existing customers who buy and sell on the internet. If you are a business or a company, would you want to tap that infinite source of income? That is why video marketing is the way to go to secure a niche in the worldwide web.
Since video marketing is becoming the major form of advertising on the internet, a lot of video production companies have sprung up like mushrooms, offering their services to create customized videos for those in need of one.
The Flexibility of Cartoon Explainer Videos in Video Marketing
Based on internet statistics, by the end of 2014 there will be 3 billion users of the internet. Three billion people, three billion potential and current customers. For internet marketers the issue is how to reach to all those people and offer whatever they are selling or offering and that is where video marketing comes in. Video marketing has proven how effective it can become in terms of convincing people to buy or avail of any product or service being offered. More and more people are buying services and products through the internet each passing day and that is why online marketers are utilizing video to attract people.
Video marketing has several forms like the standard video production that involves the use of actors and a filming crew. Then, there is the use of cartoon explainer videos where animation is utilized to explain a product or service. Cartoon explainer videos are much cheaper to make than the standard video and involves less people but is not short of being effective when it comes to reaching out to the target audience.
What makes cartoon explainer videos effective for video marketing is that this type of videos visually brings out the creativity of the artist while clearly explaining the product or service. Another advantage of using a cartoon explainer video is that characters can easily be modified and be used over and over and still come out unique, creative, and captivating.
The artist can easily come up with several storyboards, character poses, and even modify the character’s skin color, hair, and clothes without any hassle unlike in a standard video production where replacing or changing certain aspects to the character would mean hiring another actor. Another factor that make cartoon explainer videos appealing is the cost, many marketers are not willing to shell out a large amount of money to produce a video. A short standard video can cost a few thousand dollars to create and if the end product does not fulfill what it is supposed to do, meaning the ad fails to attract people’s attention then that would be a big loss to the marketer.