The Flexibility of Cartoon Explainer Videos in Video Marketing
Based on internet statistics, by the end of 2014 there will be 3 billion users of the internet. Three billion people, three billion potential and current customers. For internet marketers the issue is how to reach to all those people and offer whatever they are selling or offering and that is where video marketing comes in. Video marketing has proven how effective it can become in terms of convincing people to buy or avail of any product or service being offered. More and more people are buying services and products through the internet each passing day and that is why online marketers are utilizing video to attract people.
Video marketing has several forms like the standard video production that involves the use of actors and a filming crew. Then, there is the use of cartoon explainer videos where animation is utilized to explain a product or service. Cartoon explainer videos are much cheaper to make than the standard video and involves less people but is not short of being effective when it comes to reaching out to the target audience.
What makes cartoon explainer videos effective for video marketing is that this type of videos visually brings out the creativity of the artist while clearly explaining the product or service. Another advantage of using a cartoon explainer video is that characters can easily be modified and be used over and over and still come out unique, creative, and captivating.
The artist can easily come up with several storyboards, character poses, and even modify the character’s skin color, hair, and clothes without any hassle unlike in a standard video production where replacing or changing certain aspects to the character would mean hiring another actor. Another factor that make cartoon explainer videos appealing is the cost, many marketers are not willing to shell out a large amount of money to produce a video. A short standard video can cost a few thousand dollars to create and if the end product does not fulfill what it is supposed to do, meaning the ad fails to attract people’s attention then that would be a big loss to the marketer.