Kinetic Typography Videos: Catchy Advertising

Kinetic Typography or Animated Text

Kinetic typography or otherwise animated is nothing new to the world of graphic and film animation. As a matter of fact as early as 1899, a few advertisements created by filmmaker-illusionist George Méliès during that era contained animated letter forms. Kinetic typography is simply a form of video animation where text and motion is combined to impart a message or an idea.

Many may think that kinetic typography is just simply animated text but on the contrary kinetic typography is distinguished into categories that are dependent on the action of the text and not just the mere appearance.

Typically this animated text video is identified into two categories: motion typography and fluid typography. In motion typography the presented text is either presented in a scrolling typography layout or a dynamic typography layout. Scrolling typography is kind of self-explanatory where the text scrolls across, advance, or recede on the screen. In a dynamic typography layout, the text behaves in a specific manner that is related to each other; the layout can be presented in a 2D or 3D plane.

Whereas in fluid typography, there is free movement of text elements and is not bound by location.

In video marketing, kinetic typography videos are the least expensive to produce as compared to black and white whiteboard animation videos and full-colored animation videos since there isn’t too many complexities in creating the video.

If a start-up company is on a very tight budget, animated text videos are the solution. Also, there may be instances where animated text advertising is enough to clearly explain the service or impart the idea to the audience. Example, a reader watches an animated text video; subconsciously the person will end up reading the text along with the narrator and by the end of clip would have clearly understood what the ad or video is about.

If you are interested to get a kinetic typography video or an animated text video for your online advertising needs, there are many companies y on the internet that can create and produce the best videos.

Explainer Videos: Tell Your Story

The Advantage of Explainer Videos

Explainer Videos are a great way to tell a story or message. What makes this type of videos effective is that it can visually present whatever message that a company or an individual wants to impart. Sending out the message clearly is very vital especially for online content marketers. In a virtual world with billions of potential customers, it takes a lot of effort to get through the target market. This is why a lot of online content marketers are into video marketing to drum up their business.

As for online video marketing, most videos being produced are explainer videos. The definition of an explainer is self-explanatory; it is video that explains a service, a message, or a story. An explainer video is more effective than the standard video because it can be captivating, easy to understand, and cost efficient. Some videos/ads are hard to comprehend what it is about but in an explainer video, everything is explained thoroughly and clearly imparts to the viewer a certain call to action of the marketer.

Explainer videos are the best form of advertising especially for online startup companies that usually have a limited budget and do not have the luxury of time to produce a standard video. In just a minute or two, all the important details and information are consolidated without confusing the viewer. If one picture is able to paint a thousand words then a video is more than able to cough up a million words for the potential customers whose attention span is limited to a few seconds. Example, just show a video of woman doing a bunch of chores at the same time and the audience already has a clue that a company is offering either a nanny service or a mobile app to help ease the stress even before the video ends.

The internet is like an endless ocean teeming with creatures of every kind; these creatures being referred to are the potential and existing customers who buy and sell on the internet. If you are a business or a company, would you want to tap that infinite source of income? That is why video marketing is the way to go to secure a niche in the worldwide web.

Since video marketing is becoming the major form of advertising on the internet, a lot of video production companies have sprung up like mushrooms, offering their services to create customized videos for those in need of one.